Posts

Showing posts from July, 2024

Embracing Change - through the life of Home Beautiful magazine and it's editor: William Shum

Image
  I had the pleasure of receiving a lovely big book called 'The Untold Story of William Shum' who was the editor of Australian Home Beautiful magazine from 1926 to1946. It was his brilliance and guidance, his choices of content and journalists that guided a magazine-reading public towards the New and the Modern. His editorship invited readers to Embrace Change whilst offering all manner of fascinating How-To articles from building to gardening to sewing, cooking and furnishing plus info about the latest mod cons (electric toaster anyone?). It was William Shum who gave Edna Walling a chance to air her gardening, cottage building, and landscaping ideas - and, it must be said, encouraged her idiosyncratic writing style. The book is by Sue Walker, who happens to be one of William's grandchildren. It's a fascinating dip into Australian social and cultural history. Above: the front cover; and part of an Edna Walling article 'This is the House that I Built' (page 189)